Buyers yesterday thronged the show-flat of Signature at Yishun - touted by the developer as the most affordable executive condominium project this year.
The sales gallery saw about 800 visitors on the opening day of e-applications despite it being Polling Day of the General Election, noted developer JBE Holdings.
Its chief executive, Mr Patrick Lam, said some 100 applications were received by the end of the day.
Applications will remain open until Sept 20.
The developer will release its prices on Sept 24 - two days before booking day when successful online applicants can buy their preferred unit.
"It was encouraging to see a big crowd on the opening day of our e-applications today despite it also being Polling Day," said Mr Lam. "We do understand that most homebuyers have to cast their votes today and might also be distracted by the developments of the election, and, as such, may not be in a normal frame of mind for house hunting."
He noted that viewing at the sales gallery got off to a slow start. It was then followed by a relatively sharper spike in visitors in the afternoon. But the crowd tapered off near dinner time, suggesting that buyers were going off to monitor the election results, he added.
The development is the first executive condo project to be launched after the recent increase in the income ceiling from $12,000 to $14,000.
Signature at Yishun is a 525-unit project in Yishun Street 51, with "easy access to the Orchid Country Club and Lower Seletar Reservoir".
It is next door to an as-yet-unlaunched executive condo being built by City Developments.
JBE's project will have two- , three- and four-bedders ranging in size from 764 sq ft to 1,302 sq ft.
It will have a 50m lap pool, a yoga deck and urban farming lawn among other facilities on offer.
Signature at Yishun is the third executive condo project after SkyPark Residences and The Amore for JBE Holdings. New units at executive condos sold last year were priced at an average of $800 per square foot.
Property watchers reckoned Signature at Yishun will match or better this.